Cape Town, South Africa: VEA Capital Partners (VCP), a private-investment company within the VEA Group, is proud to announce a strategic investment into Freedom of Movement, the South African premium lifestyle brand known for its high-quality leather goods, apparel, and accessories.
This collaboration brings together VEA Capital Partners’ investment strength and strategic-growth capability with Freedom of Movement’s reputation for craftsmanship, product innovation, and strong brand equity, enabling an integrated platform for scaling South African design and manufacturing both locally and globally.
“Freedom of Movement represents exactly the type of founder-led excellence and long-term value creation we look for in our partners,” said Zander de Witt, Co-Founder & Managing Director of VEA Capital Partners. “Our ambition is to elevate this proudly South African brand into a globally recognised label, while accelerating its retail expansion, product development, and digital customer experience.”
Roal Boezaart, Freedom of Movement Founder says, “Partnering with VEA Capital Partners gives us the strategic support to unlock the next chapter of our growth. This alliance will broaden our retail footprint, strengthen manufacturing capacity, and introduce new product categories, while continuing to champion South African craftsmanship. As part of this chapter, I will return as Executive Director, leading the brand’s strategic creative direction, driving market impact, and cultivating our culture. Siya Kolisi remains a committed shareholder, and his leadership, values, and energy will continue to guide us as we shape the next era of Freedom of Movement together.”
He adds, “Our commitment to the next chapter of Freedom of Movement would not be possible without the contributions of former CEO Léan Boezaart, Marcel Boezaart, and Bellair Road Investment Partners, who have exited the business to pursue new opportunities. We sincerely thank them for their role in building the brand over the past 12 years and will continue to honour the journey we shared.”
Looking ahead, Kaybee Ntloana, Head of Marketing, adds “As we enter this next chapter, we are accelerating over a decade of sustained growth. This strategic partnership positions the brand to scale decisively, lead in product innovation, and cement our status as a pioneering force in South African retail.”
VEA Capital Partners
VEA Capital Partners is the private-investment company within the VEA Group, backing high-conviction, founder-led ventures across various sectors.
Freedom of Movement
Freedom of Movement (FOM) is a proudly South African lifestyle brand known for its craftsmanship, timeless design, and dedication to the journey of self-expression and inspiring individuals to dream, create, and move towards their goals. Rooted in innovation and authenticity, FOM continues to redefine modern South African style from footwear and apparel to leather goods and accessories.
Media Contact:
Candace Laubscher
VEA Group
marketing@veagroup.co.za
